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pecializing in Southern California active lifestyle and youth culture

Welcome to Sun Diego. We've had the pleasure of calling San Diego both “paradise” and “home” for over 35 years. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have eight unique locations throughout San Diego County to serve you. Whether it's in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.

Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar and Petco Park in the Gaslamp, to the Hidden Valley in La Jolla Cove and the pavements of North, East, and South County, and finally to our location here at Belmont Park in Mission Beach, we have what you need no matter what corner of San Diego you're in.

We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You're ALWAYS welcome to drop in on us…

We're honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also been awarded the title of “Retailer of the Year” and “Women's Retailer of the Year” by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.

All you need to reach the beach!

Wings carries all of your essentials for a day on Mission Beach! From beach apparel and swimsuits to iconic San Diego souvenirs, body boards, suntan lotion, and more, you'll be sure to find exactly what you need for your day of fun.

Established in 1978, our store has 30 locations across the East and West Coast, including in North Carolina, South Carolina, Florida, Texas, and California.

Fun beach gear on wheels, on waves, on the sand and on electric

Mission Beach Rentals at Belmont is THE premier place for all of your rental needs to enjoy the beach. We pride ourselves in being your fun concierge. Whether you want to go surfing, bodyboarding, riding on the boardwalk, lounging out on the sand or another million ways to goof off and relax at the beach, MBR@B has got you covered. Thousands of vacationers and staycationers each month use our gear to maximize their experience at the beach. You can also rely on our staff's top notch experience and advice on where to go, how best to use the equipment, what landmarks and places to visit, safety tips and overall guidance during your Mission Beach experience.

Visit our full website here.

Our variety of equipment caters to people of all ages and for every activity at the beach. We offer a 50% discount to Belmont Park ticket holders for all bicycle equipment rentals.

Although we have a ton of equipment, we do run out of gear from time to time. We suggest that guests reserve equipment ahead of time to ensure that they get the gear they desire, especially during the busy summer months. We still carry a bunch of gear for walk-in groups, both big and small. All bikes come with locks, and all equipment has safety gear available free of charge as needed and desired.

Mission Beach Rentals at Belmont Park was started in 2015 by Mission Beach fun lover and businessman, Matthew Gardner. His connection to the beach and desire to see all who visit enjoy their stay inspired him to partner with Belmont Park to open the first and exclusive rental shop in Belmont Park. Since then we have added over 50 unique items on our rental menu and continue to include the best gear custom-tailored to this beach.

Gifts and Souvenirs Celebrating San Diego

San Diego Trading Company is a clothing, gift and souvenir store with unique and timeless pieces that encapsulate the theme of enjoyment, comfort and relaxation that transcends their place of origin. Proudly designed and printed in San Diego, California, our clothing and gifts honor and respect the place that offers so many the ability to live our life as we choose and the freedom to be who we are with pride and joy. San Diego is a place where cultures and people come together to enjoy and appreciate the beautiful land of sun, sea, palms, desert, mountains and beach. Our vision is to deliver this dream to all that visit our stores and enjoy the products we design.

Lifeguard-themed clothing and souvenirs

Surf's up in style!

Located steps from the sand, we're Mission Beach's beachside source for the iconic surfer's hoodies, Lifeguard t-shirts, and tanks. Get the Lifeguard look with authentic shirts, tanks, hats, and more apparel with the iconic GUARD logo.

Most complete selection of beach items right on the boardwalk

The one-stop shop for all your beach needs. Beach Trader is a treasure chest of beach essentials and handmade items for people who love the ocean. Here you'll find everything you need to live a coastal lifestyle— from beachwear to beach art. We also offer authentic Lifeguard t-shirts, tanks, and more apparel with the iconic GUARD logo so that you can suit up just like our beachside heroes.

We're located right on the Mission Beach Boardwalk, with a wide selection of products for your day on the beach or surf.

Mission Beach Shops

Gone Bananas Beachwear
3785 Mission Boulevard, San Diego, CA 92109
(619) 488-4900

Basement
3790 Mission Boulevard, San Diego, CA 92109
(619) 488-8824

Dream Girls Clothing Company
5054 Newport Avenue, San Diego, CA 92107
(619) 223-4836

Paradise Cove
4500 Ocean Boulevard, San Diego, CA 92109
(619) 272-1407

Nordmarken Wildlife Galleries
747 1/2 San Fernando Place, San Diego, CA 92109
(619) 488-3335

Hub Liquor
3757 Mission Boulevard, San Diego, CA 92109
(619) 488-2728

 

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